Calling setup
AI calling in India: sales calls and customer permission
The purpose of a call matters when planning AI calling in India. Establish the permitted calling setup with your telecom provider before launching your workflow.
Human-like voice agents. 11 Indian languages and English.
Can I use AI for sales calls in India?
AI does not exempt sales calls from India’s commercial-communication rules. Sender registration, the appropriate number resources, recipient preferences or consent, and advance notice to the originating provider for autodialler or robocalls can apply. Confirm the permitted setup with your telecom provider before launching a campaign.
Source: TRAI commercial communications amendment, 12 February 2025 ↗
Do I need customer permission before making AI calls?
Permission requirements depend on whether the call is promotional, service-related or transactional. TRAI’s rules distinguish recipient preferences and registered consent, and a call with promotional content cannot simply be labelled a service call. Keep the required records and confirm the applicable route with your telecom provider before calling.
Source: TRAI commercial communications amendment, 12 February 2025 ↗
These answers describe the general distinction in TRAI’s rules, not approval of a particular campaign; confirm current requirements for your call category and provider.